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MIZSEI “Where Water and Life Connect” OUR WORK “Where Water and Life Connect” MIZSEI

d What We Did

  • Website Copywriting
  • Tagline
  • Newsletters
  • SEO Blogs
  • Brochure Copywriting
  • Indiegogo Campaign

d Challenge

With 60 years of research and manufacturing of water supplies under their belt, MIZSEI designed Japan’s revolutionary showerhead that generates microbubbles for deeper cleansing. The challenge faced when launching in the U.S. market was the fact that not only microbubbles and its benefits were invisible to the eyes, but showering with microbubbles was still a new concept in the U.S. market - requiring an intensive amount information to help educate the potential customers starting from “What is Microbubbles?”

d Execution

We transformed the technical specs into phrases that customers can easily comprehend and relate. Through concise benefit-focused website content, bi-weeily newsletters, and SEO incorporated blogs, we helped communicate the “Next-Level Rejuvenation” and reasons to shower with MIZSEI above standard showerheads.

Newsletters

Utilizing Canva and Photoshop, we created banners and copy that instantly communicates the message and entices the audience to click that "Buy Now" button. By segmenting the list and personalizing the e-mails, the average open rate was increased to 25% during the 2022 holiday campaigns.

Blogs

Publishing SEO-incorporated articles is one of the most effective and organic ways to increase the searchability of the website, as well as educating the customers about the product and services in an in-depth and relevant manner. MIZSEI's consistent blog posts have helped increase traffic from Google searches and the conversion rate.

Crowdfunding

We helped launch successful crowdfunding that raised over $250K by clarifying brand positioning and effectively conveying the company’s selling point through copywriting. As a result, MIZSEI was able to raise sufficient funding for the next production cycle and new product development.

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