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HAMICO “Dentist-Designed Toothbrush” OUR WORK “Dentist-Designed Toothbrush” HAMICO

d What We Did

  • Website Copywriting
  • Tagline
  • Influencer Marketing

d Challenge

HAMICO is a family-oriented toothbrush for babies, kids and adults -- developed after years of intensive research with experienced hygienists and dentists. We wanted to showcase the muli-faceted benefits of the brand; the fact HAMICO is not only pleasing to look at but they're thoughtfully designed with kids and baby's safety in mind as well as their lifetime oral health.

d Execution

By sharing the story behind the dentist-designed toothbrush and its creative aspects on the website, we are able to communicate the thorough consideration for the materials and designs as well technical research that went into developing the products.
We focused on speaking in a friendly, easy-to-understand tone of voice that deepens the connection with parents who are seeking for trusting brands built on quality.

Influencer Marketing

To support the launch of BABY HAMICO, we interviewed mothers with babies and toddlers to share their stories on HAMICO blog. By sharing personal stories and their kids' nightly routines, we were able to dive deeper into their daily lifestyle, connecting with customers and helping to expand HAMICO's social media followers and ambassador network.

Tradeshow Copywriting

Developing an inviting booth design is the essential contributor to the success of the exhibition, as you’re introducing your brand to most of the buyers for the first time. Since the exhibition visitors are preoccupied with hundreds of other booths, you want to make sure the booth copy communicates exactly what makes your booth different from the one next to you. As HAMICO was focused on selling customizable designs as well as their signature baby toothbrush, we ensured the booth was designed with a copy that makes the buyers say “Tell me more about your product.”

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