
What We Did
- Influencer Management
- Influencer Campaigns
Challenge
ReFa is a maker of beauty and wellness products rooted in innovation. Although they have gained a strong following from the Japanese beauty audience, ReFa needed to increase brand visibility and audience base in the U.S. beauty market.
Execution
After an intensive research to identify suitable industry experts, ReFa partnered with 15 beauty & wellness influencers to create high quality videos and educational content after a product trial. We clearly articulated the key points and product usage to the influencers to ensure effective demonstration.


Influencer Campaigns
The influencers' content has reached a total of over 500K audiences through their Instagram and TikTok channels, and ReFa has expanded a circle of beauty ambassadors.