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ION-Sei “Your Teeth will Never Feel the Same Again” OUR WORK “Your Teeth will Never Feel the Same Again” ION-Sei

d What We Did

  • Market Research
  • Website Copywriting
  • Package Copywriting

d Challenge

ION-Sei offered a myriad of scientific and technological features such as its cleaning power of ion, compact shape, and different types of bristles. However, these features are limited in its ability to help a customer understand what it can do for them – the benefits. In order to describe the actual benefits of the products that entice the minds of the consumers, we had to transform technical explanations and features into a copy that speaks to the heart of the audience.

d Execution

Throughout the website, we have communicated the benefits of the ions instead of just explaining the scientific notion behind it. In order to execute this, we have educated ourselves on the science behind “ion-technology” by directly asking the questions to the developer behind the toothbrush so we can rephrase the product benefits in a simpler and more concise manner.

For an example:

Instead of saying, "𝘞𝘩𝘦𝘯 𝘵𝘩𝘦 𝘐𝘖𝘕-𝘚𝘦𝘪 𝘪𝘴 𝘢𝘤𝘵𝘪𝘷𝘦, 𝘪𝘵 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘴 𝘯𝘦𝘨𝘢𝘵𝘪𝘷𝘦 𝘪𝘰𝘯𝘴 𝘧𝘳𝘰𝘮 𝘵𝘸𝘰 𝘢𝘳𝘦𝘢𝘴: 1. 𝘛𝘩𝘦 𝘤𝘰𝘯𝘥𝘶𝘤𝘵𝘰𝘳 𝘱𝘢𝘯𝘦𝘭 𝘰𝘯 𝘵𝘩𝘦 𝘩𝘢𝘯𝘥𝘭𝘦 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵'𝘴 𝘩𝘦𝘭𝘥 𝘢𝘯𝘥 2. 𝘈 𝘵𝘪𝘵𝘢𝘯𝘪𝘶𝘮 𝘥𝘪𝘰𝘹𝘪𝘥𝘦 𝘣𝘢𝘳 𝘱𝘭𝘢𝘤𝘦𝘥 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘯𝘦𝘤𝘬 𝘢𝘳𝘦𝘢 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘵𝘰𝘶𝘤𝘩𝘦𝘴 𝘵𝘩𝘦 𝘜𝘝 𝘓𝘌𝘋 𝘭𝘪𝘨𝘩𝘵.” We said, "𝘐𝘖𝘕-𝘚𝘦𝘪 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘵 𝘵𝘰𝘰𝘵𝘩𝘣𝘳𝘶𝘴𝘩 𝘵𝘩𝘢𝘵 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦𝘴 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘪𝘰𝘯 𝘢𝘯𝘥 𝘢𝘥𝘷𝘢𝘯𝘤𝘦𝘥 𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 𝘵𝘰 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘰𝘳𝘢𝘭 𝘩𝘦𝘢𝘭𝘵𝘩 𝘢𝘯𝘥 𝘩𝘺𝘨𝘪𝘦𝘯𝘦."

Market Research

When identifying the brand positioning when launching a brand, it’s crucial to develop a solid foundation based on market research. Before introducing ION-Sei to the market, we have interviewed a group of 30 people of all ages from 20-70 years old, to try out ION-Sei for 2 weeks and see if they recognize a noticeable difference in the health of their teeth and gums. As a result, they noticed not only the significant improvement on their oral health, but also pointed out its selling points such as its gentle vibration, modern design, and smart timer. We have incorporated these compelling differentiators and keywords into their website and package content as well as those that directly spoke to the potential consumers.

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