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Knitido Plus “Wellness Socks Made from Organic Cotton” OUR WORK “Wellness Socks Made from Organic Cotton” Knitido Plus

d What We Did

Market Research | Photoshoot Production | Video Production

d Challenge

Knitido Plus design socks that are catered to Pilates and Yogi practitioners. Although wearing socks during Pilates is a widespread practice in Japan, it’s a toe-tally (sorry, I had to) new idea in the U.S. market. The socks needed to be displayed in a real life studio and lifestyle environments that allows customers to envision wearing the socks, instead of viewing them as “foreign” objects.

d Execution

We scouted professional Pilates instructors, Yoga teachers, and dancers instead of hiring agency models in order to bring out the technical features of the socks through proper movement and poses and to increase relatability with their audience. The images and videos were the key factors to the successful launch of their official website.

Photo and Video Production

Finding a Dream Team

A successful photoshoot requires the right crew to make your dream vision come to life. This photoshoot involved: Producer, photographer, videographer, make-up and hair artist, production assistant, and models.

Location Scout

Whether it takes place in the studio or outdoors, finding an aesthetically welcoming location that tells the background story is an essential part of the production. 

Budgeting

5K budget photoshoot would look a lot different than a 50K budget photoshoot. No matter the budget, we customize the production by prioritizing your needs and still maintaining the quality and intention of the shoot.

Logistics

Let us worry about the dull (but NECESSARY) paperwork.

Communication

Throughout the planning, there will be changes, updates, and even misunderstandings. We will make sure your requests are clearly communicated to the crew, and keep you up-to-date on the status of the photoshoot.

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